If you didn’t already know, I am at quite a cross-roads in my business. I have spent over a decade branding “The Gentle Way of Hatha.” Over the years classes have filled, we had a pandemic that cut my business in half, and then transformed it with online services, and as the years pass life keeps changing, and business keeps shifting. My classes will always be gentle, and so I hesitate to give up that branding. Yet, as I dream of growing classes and workshops online, I keep coming back to “Online Yoga Canada.”
In 2010, I was able to claim “@yogacanada” as my YouTube handle. When I recently tried to change my Instagram handle to match, I was surprised it was already taken there. So I went with “@online.yoga.canada” instead. On Facebook, I can’t even find an option to change the handle. I am trying to make my handles match across all platforms, and it is proving to be more difficult than I expected! Shout out to life-style photographer Jessica Blaine Smith too, because regardless of the handles I use, her images keep my branding visually consistent.
View my social media platforms below, and let me know what you think…
Linked-In – Here you will find the yoga combined with art and my history as a Child and Youth Worker. This is where I post new content, and you can learn more about my education and work experience.
YouTube – Here you can find my video content. Yoga exercises, pranayama, guided meditations. I also talk about business, as well as post occasional “rants” and a playlist about “living with Fibromyalgia.”
Instagram – Here you will find posts about my yoga and artist life (and a bit about #momlife too).
Facebook – I’ll admit, this is my least active profile, but it is fully devoted to yoga.
Wish me luck as I continue to figure out this branding journey…
Stay tuned,
Jenni.
The Gentle Way of Hatha 